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Economy
of Scales Example, continued
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Low Costs Through Mass Production
All these parts and the
parts from the previous page go into a Canon SureShot TELEmax
Camera which you can find being sold for just $100!
Did you guess $5,000 or $10,000? I would have!
I would LOVE to tour their factory and learn the details of how in the
heck they can actually produce this complicated machine for such a
price. Canon has to have spent a zillion dollars on automating the
assembly line. It is more than likely one of those factories you hear
about - full of robots working 24 hours a day, 7 days a week - in the
dark!
Hopefully, this economies
of scale example gives you a better grasp of the cost reduction benefits
we would expect with mass produced
SkyTran
vehicles, track and stations. We
believe, that if we organize the production of
SkyTran
vehicles and spend serious money on
advanced technology production machines that a cost of $3,000 each may
even be conservative!
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By the way, that skinny little
tube makes the super bright burst of light for taking Flash
Pictures. It is mounted in a chrome plated plastic reflector that
intensifies the light toward the subject.
The more I took this machine apart, the more I was just amazed at
the engineering and quality that goes into it. Most beautiful is
that all this magnificent technology is totally transparent
to the user. Better yet, the user doesn't need to bother knowing zip
about the technology. As far as the consumer is concerned, he just
bought an inexpensive simple-to-use tool to create human
remembrances! |
The point of all this is to
teach you that with modern factory automation techniques, a company
can replicate and assemble complicated technical products for
very low costs to the end user. It takes a huge investment
in hi-tech factory automation equipment and robots that can only be
justified by correspondingly huge sales volume. These
"economies of scale" cannot be achieved by a company manufacturing
10 Light Rail train sets a year, but it can be achieved by a company
making 100,000's of identical SkyTran vehicles per year!
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There is an interesting story
behind this camera and how it became my perfect "Economies of Scale"
example. Personally, I would never have even thought about buying
one just to take it apart just to see what is inside of it (and
besides I'm too cheap to waste money like that).
Well, my neighbor and good friend,
Bob Johnson, a retired Major from the US Marines and I have been
doing week long back pack trips in California's High Sierra
mountains together since 1982. This past August while on a 6 day
hike of the super beautiful Rae Lakes Loop trail (out of Sequoia
National Park), Bob slipped while crossing one creek and fell in. He
was instantly up and out of the water (even retired Marines have
dangerously fast reactions), but his camera got wet and was no
longer working.
The camera repair people told him
it would be cheaper to just buy a new one than to even take
it apart to start trying to fix it. Bob did just that - and gave me
the ruined one. The point is that you may have noticed quite a few
products exist nowadays that you just replace if they quit
functioning. If this
compact intelligent camera was not so
superbly mass produced it could easily cost $1,000 and it would have
been worth spending $200 to have it fixed - but not at $100.

Bob Johnson, Major US Marines,
Ret. at the top of Glenn Pass 11,978 feet above sea level.
(Click on these thumbnails to see a larger view)

The rest of the gang at two miles
plus above sea level (August 11,1997). Front row from the left -
Mary Ann and Jim Gaebe, Michelle and Dad Doug Malewicki. Rear from
the left - Richard Spera, Rory Barton, Steve
Sanford (Official Trip Poet) and Bob.
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